INDEX

Ongoing

Holding Period

$8 Mil.+

Renovation

$2.3 Mil (53%)

Increased GOI

115%, with operation ongoing

Return on Equity

301 units

Details

BEFORE

Townhomes at Gateway — a beautiful residential complex built in the late seventies and consisting of 301 townhomes in Bensalem, PA — was owned by an investment group based out of state for well over a decade.

 

The common areas and the apartment unit interiors have never been renovated, and minimal attention was given to modernize the asset.

 

The dated profile and feel of the property resulted in a lack of demand, attracted a weaker renter demographic which further compromised the quality of life for all residents.

Yet, deep market research by Premier’s principals suggested that with a complete rebranding and overhaul, the property presented immense potential as the only townhome complex of its kind located in a desirable, family-friendly, well-situated neighborhood bordered by three major highways.

 

Townhomes at Gateway held strong potential as an upscale class B community catering to working families, which could command significantly higher rents. With this vision, Premier acted quickly and decisively to acquire the property.

 

An off-market transaction, the opportunity was made available to Premier through a direct industry relationship.

Complete Repositioning

Immediately upon acquisition in 2018, exterior improvements were implemented, including

replacement of all roofs, windows, lighting, cameras, and sliders. Premier also spearheaded the milling and repaving of all parking lots, the redesigning and building of the pool and clubhouse areas, and the revamping of the property’s entire landscaping.

Interior renovations were similarly extensive: the original 1970s interiors of all 301 units were  gut-renovated to achieve an updated and modern look — and build a stronger appeal for a higher-quality tenant base. Over 700 toilets were replaced with water-efficient versions, preventing extensive water wastage — and saving hundreds of thousands in utility bills annually.

Non-qualified tenants were evicted from the property, and a comprehensive anti-crime campaign eliminated illegal activities. Through a completed rebrand and marketing campaign that highlighted the upgraded conditions — and the new, responsive management — Premier was able to re-tenant the property with a stronger demographic.

TODAY

A meticulously managed and desirable property, Townhomes at Gateway now offers an exceptional living experience to residents. Thanks to high occupancy and drastically increased rental rates, Premier was able to refinance the property multiple times — allowing investors to enjoy double-digit annual returns — with all equity returned.